One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that, you can make use of it and optimize your web page with it. If possible …

Brochures and print ads can also be prepared; thereby placing them into the hands of consumers just as they desire information. Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. For better …

To optimize your page speed you need to go to Google Pagespeed Insights and enter your URL. Good internet marketing and SEO are long term, ongoing commitments and you need to be dedicated to optimizing your copy effectively all of the time including everything from blog posts, to news bulletins …

Improving engagement on your site can improve your SEO results, so make sure your content is every bit as good as possible. Mobile browsers will by default try to show pages at desktop screen widths which will be hard to read and require manual zooming by the viewer. Recently, I …

SEO is, by nature, a long-term game where you will need to adjust your strategy here and there over the course of the project to achieve the best possible results. The main reason to disavow links is to protect the site from bad links that are harming the its reputation …

You no longer have to hide yourself under "informative content" and can directly promote your business through the content and advertising texts you purchase. aying attention to what the search engines suggest for topics important to your business can both give you insight into what your potential customers are really …

A sitemap is another place to add in more internal links. A sitemap is a central location with links to all your pages. Hummingbird introduced the concept of "semantic search," which looks at the context of a user's search query rather than its exact keyword composition. Google recommends creating valuable …

Crawling a URL and parsing the HTML response works well for classical websites or server-side rendered pages where the HTML in the HTTP response contains all content. The more you focus on Google and doing the right thing for website visitors, the more you'll win at SEO. Google provides us …

They don't need search engines to find each other. Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. Many forces impact marketing communications. Visually, I prefer handcrafted large rocking …

Search Engine Optimization (SEO) refers to the method used to increase a website's position on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing. These are people who possess the necessary knowledge and Repetition is key to this type of research. Its like looking for a …

Keep in mind, there is software available that can automate this process for you (I've included a link on my site http://myseomadesimple.com/seo-resources/). In new task purchasing situations, members of the buying center tend to go through each of the seven steps as part of the buying decision-making …

Possessing contact information and detailed information on buying behavior, purchasing patterns, and interests are assets that make your business valuable and your revenue and growth more predictable. For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get …

SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. Marketing experts investigate the competition as well as the consumers or businesses that are potential customers. If your content offers relatively little value - and it's generally easy to …

This is when there is more than one way to reach the same content on your site. Software takes time to design, develop, and properly test. Which role should the search practitioner play? Have you ever tried to buy an artisan yorkshire rocking horse round here? I'm on the lookout …

If you aren't seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. As …

The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you'll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a cup …

So what does this mean for your business? The cognitive mapping process explains the knowledge structures embedded in a person's long-term memory. A spammer wants to scrape your content before Google crawls it, so your website is punished for duplications. For example, where would one find rockinghorse in this country …

In today's SEO, high-quality and relevant backlinks have the most value.

But how do you build good backlinks?! If search users commonly misspell a keyword, you should identify and use it. Consider the popular scenario where a product manufacturer, with its own eCommerce website (to sell its own products direct …

To help answer those questions, here's a look at what makes content evergreen and why that matters for your content strategy. They do not have knowledge about the product category and do not know what type of information to ask for or what type of information would be useful, which …

If you find yourself with a bout of writer's block and can't come up with a headline that really strikes your fancy, try writing a bunch! Data mining includes two primary activities: building profiles of customer segments and/or preparing models that predict future purchase behaviors based on past purchases …

But still you face other challenges. It is a delicate balance that must be maintained while also interweaving common SEO elements. You don't have to be an astrophysicist to understand that a spike in users from a particular place often translates to a demand for your product or service on …

Table 3-1 provides a full list of gTLDs along with their descriptions. .The concept of searcher's intent is no new. We have seen the focus shifting from SEO to understanding searcher's intent to provide better user experience. After the release of Google Panda and Google Penguin update, SEOs have started …

A slight difference in wording can make a huge impact on traffic. Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. Although lead generation via the Web is less direct than an ecommerce transaction, it …

Trust your gut where you see signs of growth. Having your site in the top 10 is like having your store right on Main Street or near the entrance of the largest shopping mall in human history. A sitemap (with which you may well be familiar) is an HTML page …