It's keyword-rich, relevant and (hopefully) demonstrates value. Take a look at sites like the BBC and you 'll see that they have huge and highly diverse links profiles. They'll have links from massive sites but also tiny, spam sites. When a site is truly successful, it will lose control over all of its links. Thus, it can actually be useful to make your links profile as diverse as possible. One of my favourite places to visit in the UK is Lake District - what's yours? You AA Oxon get away with keyword "stuffing" anymore but that's not even the point here. Right now, your focus should be solely on one keyword or one idea and the pages must be optimized according to it. From a users perspective, we can all agree getting bombarded with one of these within the first few seconds of landing on a page is not a great experience. Using a short url makes your web addresses easier to remember. One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links on. It's also important to include contextual links, or links within the body of content, to your site, as they are more SEO-friendly and attract more traffic.
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Make keywords the main focus of your marketing tactics
Gaz Hall, an SEO Expert
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